A degree in animation gave me visual storytelling, composition and craft. From there the work widened: branding, packaging, publishing and digital design for clients from restaurants to government institutions through IGPP.

Years in mental health and social care, from frontline shifts to senior responsibility, taught me how people actually use systems under pressure. It is why my work leans practical: clear information, honest hierarchy, nothing that gets in the way.

I work where design meets product thinking, and I use AI inside my creative process for direction and exploration rather than as the idea itself. The tools change. The job stays the same: make things people understand.

DRAFT WRITTEN FROM LISA'S NOTES. FINAL COPY TO FOLLOW.