Lisa MbuguaBRAND DESIGNER · AI CREATIVE DIRECTIONGMT+1MENU
Lisa Mbugua
TEN YEARS OF BRAND, PRINT AND PACKAGING CRAFT.
NOW DIRECTING AI TO BUILD WORLDS.
I DON'T JUST USE THE TOOLS. I DIRECT THEM.
LET'S TALK →
Lisa Mbugua
Selected Work · Portfolio
cover
The designer behind the work
Lisa Mbugua
I trained in animation, built a career in design, and spent years
working in frontline mental health and social care along the way. That mix is the
point. I design brands, packaging, publications, websites and products for real
people, and I think as much about how something gets used as how it looks.
Where it started · Animation
Trained to tell stories in pictures.
A degree in animation gave me visual storytelling, composition and craft.
From there the work widened: branding, packaging, publishing and digital design
for clients from restaurants to government institutions through IGPP.
The unusual middle · Care work
Design that survives real life.
Years in mental health and social care, from frontline shifts to senior
responsibility, taught me how people actually use systems under pressure.
It is why my work leans practical: clear information, honest hierarchy,
nothing that gets in the way.
Now · Design, technology, product
Building, not just branding.
I work where design meets product thinking. I am developing Health Connect,
a healthcare platform born from that care experience, and I use AI inside my
creative process for direction and exploration. The tools change. The job stays
the same: make things people understand.
DRAFT WRITTEN FROM LISA'S NOTES. FINAL COPY TO FOLLOW.